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Privacy Policy

Effective Date: Feb. 16, 2023

Your privacy is important to The Cove Inc. (hereinafter “TheCove” or “us”) and TheCove respects the privacy of personal information that you provide or TheCove collects in connection with our websites (”Sites”) or any TheCove’s game provided on a mobile platform (each “Game”, collectively “Games”).


This Privacy Policy (”Policy”) describes how TheCove or its affiliates collect, use, process, and manage information that TheCove collects or you provide in connection with the Sites and Games. TheCove is not responsible for the actions of third party people or entities, the content of their sites, the use of information you provide to them, or any products or services they may offer. Any link to those sites does not constitute our sponsorship of, or affiliation with, those people or entities.


TheCove reserves the right to change, modify, add, or remove portions of the Policy at any time by updating the amended terms to the Policy.



1. Information Collection and Use

TheCove collects information described below. Our primary goal in collecting and using information is to create your Accounts, provide Games and customer service (including advertising) to you, improve our Games, conduct research and create reports for our use. TheCove may store information on servers and equipment in different locations.


1.1 Information of personal information

This may be information that let us know who you are. When you engage certain activities in the Sites or Games, such as registering an account, installing or accessing Games, purchasing Virtual Goods such as cyber items or points (”Virtual Goods”), sending and/or posting User Content, or sending us feedback, you may be asked to provide certain information including your name, e-mail address, credit card or other payment information.


1.2 Usage Information

TheCove collects details of your use of our Games and the resources that you access. Such usage information includes activities or game data such as scores, Virtual Goods, detail of your purchase, game play, IP address, operating system, and other system information about how and when you access or use our Games. For more information, how TheCove use cookies, please see the information under the section “Tracking Technologies” below.


1.3 Interaction and Communications with other members in Games

TheCove collects information of your interaction with other members such as invite, gift, sharing your rank or level, and many others related to the Games, and your communication and interaction with your contacts through social media channels including social network services, messengers, and any other services that have social features such as invite friends and sharing information with friends.


1.4 User Feedback

TheCove may collect your e-mail address when you contact our customer service and TheCove may use that e-mail address to contact you about your gaming experience with TheCove games and notify you about TheCove news and promotions. If you no longer wish to receive certain e-mail notifications, you may opt-out at any time by following the unsubscribe link located at the bottom of each communication or by requesting our customer service group.


1.5 Public Posting Contents

TheCove may collect and store archives of contents that you publicly posted or shared using out Games, such as form or social media channels, that includes your interaction with TheCove on such channels. Such contents may be visible to anyone both in or Games and outside of our Games. TheCove is not responsible in any public posting that you make.


1.6 Payment

When you make purchase in the Game with real currency, TheCove may collect certain payment information from you on behalf of our payment service providers. When you make purchase through third party platforms such as Apple App Store, Google Play Store, Huawei AppGallery, or any other store where you use, you will be required to provide certain payment and billing information directly to such third party platforms, and TheCove does not collect or store any payment information directly from you.


1.7 Other Collection

TheCove may provide you promotions, events, or opportunities to participate through the Games. Once you participate, TheCove will request certain personal information from you. Participating such promotions, events and opportunities is voluntary and you have a choice whether or not to disclose your personal information that is generally contact information such as names and shipping address and demographic information such as ZIP/postal code.

2. How TheCove Use Information

2.1 TheCove uses information collected through our Games for purposes described in this Policy or disclosed to you in connection with our Games. For example, TheCove may use such information for the purpose of :

a) creating game accounts and allowing users to play Games,

b identifying and suggesting connection with other members of Games,

c) operating and improving our “Games,

d) understanding you and your preferences to enhance your experience and enjoyment using our Games,

e) responding to your comments and questions and providing customer service,

f) providing and delivering products and services you request,

g) sending you related information including confirmations, invoices, technical notices, updates, security alerts, support and messages.

h) marketing and promotion of our Games or related products including those of third party’s products in relation to our Games,

i) enabling you to communicate with other users,

j) resolving disputes and issues,

k) preventing cheating, crime or fraud,

l) creating reports, analysis or similar task for internal use of research or business intelligence,

m) linking or combining it with other information TheCove gets from third parties, to help understand your preferences and provide you with better services, and

n) any other as TheCove determines, in our sole discretion, to be necessary or required to ensure the safety and/or integrity of our users, employees, third parties, public, and/or our Games, or to comply with requirement of any applicable law.


2.2 TheCove may occasionally send you push notification through the Games to send you game updates and other Games related information that may be of importance to you. You may opt-out from receiving these types of communications at any time by turning them off at the device level through your settings.


3. Third Party Services, features and devices

3.1 Our Services contain content from and hyperlinks to websites, locations, platforms, and services operated and owned by third parties (”Third Party Services”). In addition, our Services contain features that allow you interact with, connect to, or access our Services through certain Third Party Services and third party devices. For example, you interact with a Third Party Service when you “like” or “share” content over social media through our Services or login to our Services through a Third Party Service. Please remember that third parties may use Tracking Technologies to independently collect information about your and may solicit personal information from you. If you use a Third Party Feature, both we and the applicable third party may have access to and use information associated with your use of the Third Party Feature.


Third parties may have access to information such as your device identifier, MAC address, IMEI, locale, geo-location information, and IP address for the purpose of providing their services under their privacy policies. This Policy does not cover the use of the tracking tools from third parties as TheCove do not have access or control over these third parties.


Our Services also contain Tracking Technologies operated by third parties. Ad serving services, advertisers, and other third parties may use Tracking Technologies on our Services and Third Party Services to track your activities across time and services, and tailor ads to you based on your activities, which may include sending you an ad on a Third Party Service or third party device after you have left the Services (”Interest-based Advertising”).

The information collected and stored by third parties, whether through our Services, a Third Party Service, or a third party device, remains subject to their own policies and practices, including what information they share with us, your choices on their services and devices, and whether they store information in the U.S., South Korea, or elsewhere. We are not responsible for and make no representations regarding third party policies and practices, and encourage you to familiarize yourself with and consult their privacy policies and terms of use.


3.2 Please note that if you choose to connect with a social networking service on a device used by people ion addition to you, those other users may be able to see information stored or displayed in connection with your account on the social networking services with which you connect.


For further information on Tracking Technologies and your choices regarding them, please see “Tracking Technologies” below.

4. Tracking Technologies

4.1 When you use the Games, TheCove uses the information in order to facilitate and customize your use of our Site and Games. TheCove, our marketing and outsourcing partners, affiliates or analytics service providers use technologies such as cookies, scripts, and tags to identify users’ computer/device and to store things about your visit, such as your preferences or any other information related to your account. Information contained in a cookie may be linked to your personal information, such as your user ID, for purposes such improving the quality of our Games, tailoring recommendations to your interest, and making the Game more convenient to use. By accessing and using our Games, you agree to consent to our use of cookies in accordance with this Privacy. You can disable cookies at any time, although you may not be able to access or use all features of the Game. In addition, TheCove may implement third party solution within the Games in order to measure the effectiveness of advertising, including advertising of third parties, placed within the Games. This Policy does not apply to, and TheCove are not responsible for the data collection practices of these third party advertisers, and TheCove encourage you to check their privacy policies to learn more about their use of cookies and other technology.


Third Party Names and their Privacy Policy

Google :

Facebook :

Apple Search Ads :

AppLovin :

Firebase :

4.2 Some of advertisers and providers that perform advertising-related services for us and our partners may participate in the Digital Advertising Alliance (”DAA”) Self-Regulatory Program for Online Behavioral Advertising, please visit for web and for app to opt out of receiving targeted advertising.

Please be aware that, even if you are able to opt out of certain kinds of interest-based advertising, you may continue to receive other types of ads. TheCove is not responsible for effectiveness of, or compliance with, any third-party opt out options or programs or the accuracy of their statements regarding their programs.


5. Management of Personal Information

5.1 Information that you share via Games on any social network or third-party services platforms (for example, Facebook, Instagram, Twitch, or etc) cannot be amended or deleted by us where it is in the control of such social network or third party platform. In addition, where any third party copies information which you make available via the use of Games, TheCove may not be able to amend or delete it because it may not be in our control.

5.2 Except as otherwise discussed in this Policy, this document only addresses the use and disclosure of information TheCove collects from your or you provide. Other sites accessible through our Site or Games have their own privacy policies and data collection, use and disclosure practices.

6. Disclosure of Your Information

6.1 We may also disclose any of your information to law enforcement or other appropriate third parties in connection with criminal investigations, investigation of fraud, infringement of intellectual property rights, or other suspected illegal activities, or as otherwise may be required by applicable law, or, as we deem necessary in our sole discretion, in order to protect our legitimate legal and business interests.


6.2 We may share your information, including personal information and usage information, with third parties for any purposes consistent with our statements under this Privacy Policy, such as:

(a) reasonably necessary in order to provide the Games to you, for example, by providing your personal information to other entities or individuals, TheCove may engage to perform the Games on our behalf or to communicate with you;

(b) Brands, sponsors, and other third parties associated with your promotions and marketing campaigns; Platform owners such as Apple and Google, and another business in connection with, or during negotiations of, any proposal or actual merger, purchase, sale or any other type of acquisition or business combination of all or any portion of our assets, or transfer of all or a portion of our business.


6.3 We may share your information with any member of our group, which means our subsidiaries, our ultimate holding company, and its subsidiaries from time to time for one or more of the Purposes.


7. Security


7.1 The security of your information is important to us. TheCove takes reasonable measures to protect your information from unauthorized access or against loss, misuse or alteration by third parties.


7.2 No data transmission over the internet or any wireless network can be guaranteed to be 100% secure. Although TheCove makes effort in good faith to store the information collected on the Games in a secure operating environment that is not available to the public, TheCove cannot guarantee the absolute security of that information during its transmission or its storage on our systems. As a result, while TheCove strive to protect your information, you acknowledge that (a) the security, integrity and privacy of any and all information and data exchanged between you and us through our Games cannot be guaranteed; and (b) any such information and data may be viewed or tampered with in transit by a third party.


8. Changes and Modification to the Policy


TheCove reserves the right to change, modify, add or remove portions of this Policy. When TheCove decides to change, modify, add, or remove portions of this Policy, TheCove may notify you via posting on our Services or this Policy. Please ensure that you keep up to date with any changes by visiting this page on a regular basis. Modifications or changes to this Policy will become effective on the day they are posted unless stated otherwise.


9. Information deletion procedure and method


9.1 TheCove will put in place measure such that your personal information in our possession or under our control is destroyed and/or de-identified as soon as it is reasonable to assume that (a) the purpose for which that personal information was collected is no longer being served by the retention of such personal information; and (b) retention is no longer necessary for any other legal or business purpose.


9.2 If any personal information is to be retained as required by relevant laws and regulations, we retain it for the period as required by such laws and regulations before destruction. The personal information which is stored and managed by us will not be used for purposes not authorized by law or by you. We destroy hard copies of personal information by shredding or incinerating it, and delete personal information stored in the form of electric files by using appropriate technological methods.


9.3 You have the right to request TheCove to correct or complete your personal information and data if it is incorrect or incomplete by sending an e-mail to You also have the right to delete your private information and data that you've provided to TheCove's websites or any TheCove games provided on a mobile platform by contacting us via


10. Concerning Children


10.1 TheCove does not willingly collect or solicit personal information from anyone under the age 13 or knowingly allow such person to use our Games. If you are in minor age, please do not send any information about yourself to us, including your name, address, telephone number, or e-mail address. No one in minor age may provide any personal information.


10.2 In the event that TheCove learn that TheCove have inadvertently collected personal information from under age 13 or minor age, TheCove will take reasonable measures to delete such information as quickly as possible. Parents who believe that TheCove might have any information from or about a child under age 13 or in minor age, may submit an inquiry to our customer center and request the information to be removed.


11. International Transfer


TheCove may transfer information that TheCove collect from you or you provide about you to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdiction around the world. Please note that these countries and jurisdictions may not have the same data protection laws as your own jurisdiction, and TheCove take appropriate steps and process to enable transfer of information from one to another and the use and disclosure of information about you, including personal information, as described in this Policy.


12. Data Transmission - overseas transmission




13. General


Your consent that is given pursuant to this Policy is additional to and does not supersede any other consents that you had provided to us with regard to processing of your personal information. For the avoidance of doubt, in the event that relevant personal information protection laws permit an organization such as us to collect, use or disclose your personal information without your consent, such permission granted by the laws shall continue to apply.


14. Contact Information

TheCove is located 10F, Teheran-ro 116, Gangnam-gu, Seoul, The Republic of Korea. If you have any question or concerns about this Policy, or if you have any request for resolving issues with your personal information, please contact us at

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